WASHINGTONPOST.COM: Bloomberg launching $100 million digital ad campaign as he contemplates Democratic presidential bid
Politics
Bloomberg launching $100 million digital ad campaign as he contemplates Democratic presidential bid
Former New York City mayor Mike Bloomberg talks to the media after filing paperwork to appear on the ballot in Arkansas. (AP)
Former New York City mayor Mike Bloomberg talks to the media after filing paperwork to appear on the ballot in Arkansas. (AP)
By
Michael Scherer and
John Wagner
November 15, 2019 at 9:12 a.m. GMT-4
Former New York mayor Mike Bloomberg, the billionaire businessman who is taking steps to run for president, is launching a $100 million digital ad campaign attacking President Trump in battleground states expected to determine next year’s election.
Bloomberg launching $100 million digital ad campaign as he contemplates Democratic presidential bid
Former New York City mayor Mike Bloomberg talks to the media after filing paperwork to appear on the ballot in Arkansas. (AP)
Former New York City mayor Mike Bloomberg talks to the media after filing paperwork to appear on the ballot in Arkansas. (AP)
By
Michael Scherer and
John Wagner
November 15, 2019 at 9:12 a.m. GMT-4
Former New York mayor Mike Bloomberg, the billionaire businessman who is taking steps to run for president, is launching a $100 million digital ad campaign attacking President Trump in battleground states expected to determine next year’s election.
The first ads are to appear Friday in Michigan, Wisconsin, Pennsylvania and Arizona, according to Bloomberg aides. They said Bloomberg will not appear in the ads but make clear he has paid for them.
“Our thinking is that the general election has already begun,” said Jason Schechter, a Bloomberg spokesman.
The outlay far exceeds what any other Democrat already in the race has spent on advertising.
In one Bloomberg ad, Trump’s Twitter feed is highlighted, along with the message: “A tweet shouldn’t threaten our country’s security.”
“If Mike runs, it is because he believes that Donald Trump is an existential threat, and this demonstrates his commitment to defeating him,” said Howard Wolfson, a senior adviser to Bloomberg.
AD
Bloomberg, one of the world’s richest men, has taken several steps to prepare for a bid for the Democratic nomination, including filing paperwork in states with early deadlines to get on the ballot.
He has been calling top party officials to let them know of his plans.
The move marks a major reversal for Bloomberg, who announced in March that he would not run for president. It also serves as a public rebuke of the performance so far of former vice president Joe Biden, who has attempted to build a coalition of the same moderate Democrats that Bloomberg would court.
Comments
Post a Comment